Do you want to build traffic to your blog? Are you looking for ways to bring attention to your blog or business on Facebook? If you are sharing good content but you are not seeing your blog or Facebook audience and traffic grow then keep reading these tips to help you grow audience and traffic.
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Add a Facebook Like Button or Box to Your Website
People who visit your website are highly likely to become fans of your Facebook page. But how to move them from just visiting your website to liking your page on Facebook?
The easiest way to get a like from your website visitors is to include a Facebook Like button on your website. Using the button allows visitors to like your page without leaving your website. What could be easier than that?
You can place the button wherever you like on your website—perhaps in the sidebar, header or footer.
You can also add the Facebook Like button to thank-you pages that appear after someone signs up for your mailing list, submits a lead form or makes a purchase. Since those visitors have already connected with your business in one manner, they will likely connect with you on Facebook as well.
Include Your Facebook Page in Guest Author Bios
If you publish content on other websites, use your author bio to promote your Facebook page.
Connect Profiles With Pages
Here’s a simple thing you (and every company employee) can do to promote your Facebook page: Add your company as your current employer in your personal profile’s Work section. When you do, you’ll be linking directly to the company page so others can click over at will.
It’s easy to add the link. Go to your personal About page and edit your Work and Education information. Click Add a Workplace and select your Facebook page as the company.
After you enter details about your position, check the “I currently work here” box and choose the dates as applicable. Make sure the visibility is set to Public and click Save Changes.
What this does is ensure that there’s a link to your Facebook page everywhere your profile appears on Facebook.
Promote to the Right Audiences
Create Facebook Groups
Facebook groups have several benefits. For example, most groups on Facebook get a higher organic reach than pages do. That’s partly because when people join a group, notifications are already set and they’ll know when new posts are added in the group (fans have to set up page notifications manually). Other perks include sharing files with your group members and tagging other members for conversational purposes.
You can take the approach of creating a group specifically about your business or you could create general groups based on a particular industry, interest or location.
Posting and promoting engaging content is key to growing your Facebook audience and your blog.Share interesting news about your industry, start discussions on topics pertaining to your niche, tell special stories about your business and pose questions to get to know your audience. Including a link to your Facebook presence in everything from personal profiles to signatures to ads impacts your growth.